Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how martshopx.com ("we," "us," "our," or "Website") collects, uses, and protects your personal information. We are committed to transparency and compliance with UK and relevant data protection laws.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and other details you voluntarily provide when contacting us or signing up for communications.
- Technical Information: IP address, browser type, device type, operating system, and pages visited.
- Cookies and Tracking Data: We use cookies and similar technologies to track your browsing behaviour and affiliate referrals.
- Usage Data: Information about how you interact with our Website, including clicks, time spent on pages, and referral sources.
How We Use Information
We use collected information for the following purposes:
- Analytics and performance monitoring to understand Website traffic and user behaviour.
- Affiliate tracking and commission attribution for our Paddy Power and other betting site referrals.
- Site improvement and optimisation of user experience.
- Responding to user inquiries and providing customer support.
- Compliance with legal obligations and fraud prevention.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for Website functionality.
- Analytics Cookies: Help us understand user behaviour and improve performance.
- Affiliate Tracking Cookies: Used to track referrals to partner betting sites and calculate commissions.
- Marketing Cookies: Used to personalise content and track advertising effectiveness.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling essential cookies may affect Website functionality.
Third-Party Links
Our Website contains links to external betting sites, casinos, and affiliate partners, including Paddy Power. We are not responsible for the privacy practices, policies, or content of these third-party websites. We strongly recommend reviewing their privacy policies before providing any personal information or placing bets. Your interactions with third-party sites are governed by their own terms and policies.
Your Rights
Under UK data protection law (including the UK GDPR and Data Protection Act 2018), you have the following rights:
- Right of Access: Request a copy of your personal data.
- Right to Rectification: Request correction of inaccurate information.
- Right to Erasure: Request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: Request limitation of how we use your data.
- Right to Data Portability: Obtain and reuse your data across services.
- Right to Object: Object to certain processing activities.
If you are located in the US, you may have rights under the California Consumer Privacy Act (CCPA) or other state privacy laws. To exercise any of these rights, contact us at the details below.
Data Retention
We retain personal information only as long as necessary to fulfil the purposes outlined in this policy or as required by law. Analytics and affiliate tracking data is typically retained for up to 24 months. You may request deletion at any time, subject to legal retention requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Email: [email protected]
Website: martshopx.com
We aim to respond to all inquiries within 30 days. If you are unhappy with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.